Oura agreed to acquire AI primary care startup Counsel Health for $625 million in cash, extending its push beyond wearables into connected healthcare services. Counsel offers medical AI services alongside virtual visits with clinicians. The deal reflects continued consolidation at the intersection of consumer health technology and clinical-grade care workflows, with integration likely to focus on how patient data is translated into recommendations and when it triggers human care pathways. For biotech-adjacent investors, the transaction is a reminder that distribution and care delivery models are increasingly treated as strategic assets alongside product technology.