Consumer genetics firm MyHeritage announced it will adopt whole‑genome sequencing (WGS) for its DNA test and partner with Gene by Gene for processing using Ultima Genomics’ UG100 platform. The rollout targets more than one million WGS tests per year, the company said. Gene by Gene will centralize testing at its Houston lab equipped with a fleet of Ultima UG100 sequencers; MyHeritage expects richer datasets to improve ethnicity analysis and DNA matching and enable future product innovation. Financial terms were not disclosed. The move underscores an industry shift from genotyping arrays to WGS in direct‑to‑consumer genomics, raising implications for database scale, variant interpretation workflows and data privacy governance as consumer companies amass population‑scale whole‑genome resources.